31.4%
Take rate (was 24.1% at pilot start)
$310
CAC — cost per activated sub (was $500 at pilot start)
12,400
Homes passed
3,894
Active subscribers
138
Installs this month
+$5.16M
Enterprise value added since start (905 subs × $5,700)
CAC breakdown — this month
Everything spent to land one paying sub, from the pay file — not an estimate.
| Rep pay per sale | $185 |
| Manager override | $45 |
| Promo / device | $50 |
| Back office & tools | $30 |
| CAC per activated sub | $310 |
| Lifetime value per sub (3 yr) | $5,700 |
| Payback | ~2 months |
Take rate — path to 40%
31.4% today → 40.0% target · at the current pace you cross 40% in 7 months
Installs per month
Ramp: 42 → 138/mo in 7 months, one team of 5 reps.
This week, plain English
Your crew knocked 1,240 doors, closed 36 sales, and 31 installed clean. 2 customers rescheduled (weather), 1 cancelled pre-install (moving), 2 waiting on line bury. Every dollar of it is reconciled below — nothing needs you.
5
Reps on doors today
1,240
Doors knocked this week
2.9%
Door-to-sale conversion
86%
Sales that install clean
Turf map — Cedar Falls
Green = worked to 40%+ · Blue = teams in it now · Gold = queued. No door gets knocked twice in 90 days.
Crew today
| Rep | Turf | Doors | Sales |
|---|---|---|---|
| J. Rivera | Lakeview | 212 | 7 |
| M. Chen | Lakeview | 198 | 5 |
| D. Okafor | Southside | 231 | 8 |
| S. Brooks | Southside | 187 | 4 |
| T. Nguyen | Southside | 176 | 5 |
Recruited, trained, comped, and managed by Knock Nationwide — zero headcount on your books.
138
Billable installs (Aug)
$69,000
Install fees @ $500
$12,500
Platform fee
$0.00
Reconciliation variance — to the penny
Install ledger — live sample
| Date | Address | Package | Status | Your fee |
|---|---|---|---|---|
| 8/21 | 4112 Birch Ln | 1 Gig | INSTALLED | $500 |
| 8/21 | 908 Cedar Ave | 2 Gig | INSTALLED | $500 |
| 8/20 | 77 Lakeview Ct | 1 Gig + Phone | SCHEDULED 8/26 | — |
| 8/20 | 1531 Mill Rd | 1 Gig | LINE BURY | — |
| 8/19 | 2280 Fair St | 2 Gig | INSTALLED | $500 |
| 8/14 | 640 Grove St | 1 Gig | CANCELLED — FEE REVERSED | −$500 |
You are never billed for a sale that doesn't install. Cancels auto-reverse. Churn inside 120 days claws the fee back — our risk, not yours.
August invoice preview
| 138 activated subscribers × $500 | $69,000 |
| Platform + AI operations | $12,500 |
| Cancels/churn reversals (2) | −$1,000 |
| Total | $80,500 |
| Enterprise value added in August | +$775,200 |
Monday morning email — what you actually read
FromKnock Nationwide <reports@knocknationwide.com>
ToYou
SubjectCedar Falls — week of Aug 18: 31 installs, take rate 31.4%, nothing needs you
Installs31 clean · 2 rescheduled · 1 cancel (fee reversed)
Take rate31.4% ▲ 0.3 this week
Value added+$176,700
MoneyReconciled to $0.00 variance
Needs youNothing. Enjoy your Monday.
Sent automatically every Monday 7:00 AM · one email, five lines, zero spreadsheets
Per-market P&L
| Market | Take rate | Subs added YTD | Value added |
|---|---|---|---|
| Cedar Falls | 31.4% | 905 | $5.16M |
| Your next market… | — | — | — |
Exit readiness
At today's ~$5,700/sub market comps, your subscriber base is worth $22.2M — up from $17.0M at pilot start. Every week of door work compounds your sale price.
Progress to your 40% take-rate exit story
Your market could be this dashboard in 90 days.
The pilot: one market · 90 days · pay per activated subscriber. We bring the reps, the training, the comp system, the chargeback handling, and the AI back office. You bring a network with room to grow. If the take rate doesn't move, you stop — no long contract.
$500
per activated sub — at or below your own CAC
$5,700
what that sub adds to your exit price
10:1
your return on every dollar
Knock Nationwide — they build the networks. We fill them.